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Located in the South East of England, Reading's economy revolves around the service sector and leading edge technology services; it is also one of the biggest insurance and business service centres in the country. Nearby major roads include the M4, M40, M3 and M25. Reading mainline railway station runs services into London Paddington and London Waterloo. The town is situated about 30 miles from London Heathrow Airport, c58 miles from London Luton Airport and c66 miles from London Gatwick Airport.

DEMOGRAPHIC

 

 Urban Area

 District

  

 GB

Population

 

 

 

 

Resident 2001

 232,662.0

     143,096

 

   57,103,927

Resident 1991

     213,073

     128,877

 

   54,888,844

 

 Urban Area

 District

  

 GB

Households

 

 

 

 

2001 Total

      91,597.0

      57,877

 

   23,852,721

1991 Total

      83,019

      52,172

 

   21,897,322

Population within 10km of Centre

     297,151

 (1994 estimate)

Population within 20km of Centre

     642,720

 (1994 estimate)

 

 Urban Area

 District

 

 GB

 

 2001     1991

 2001     1991

 

 2001     1991

% Total Population Male

 50.2     49.66

 50.4     49.48

 

 48.6     48.42

% Total Population Female

 49.8     50.34

 49.6     50.52

 

 51.4     51.58

Note: Care must be taken when interpreting intercensal population change, as there have been changes in definition between 1991 and 2001, and the 2001 counts have been adjusted to account for under-enumeration.

 

UA 2001 Age Structure

  

GB 2001 Age Structure

 

 

 

  

  

2001 Census Data - Population by Age

Age (%)

 Urban Area

 District

  

 GB

0-04

          6.1

          6.2

 

          5.9

05-09

          6.3

          6.0

 

          6.3

10-19

         12.8

         12.1

 

         12.8

20-29

         17.4

         20.1

 

         12.6

30-44

         24.2

         23.8

 

         22.6

45-59

         17.1

         15.4

 

         19.0

60-64

          4.1

          3.8

 

          4.9

65-74

          6.6

          6.5

 

          8.4

75 and over

          5.5

          6.1

 

          7.5

All Ages

     232,662.0

     143,096

 

   57,103,927

 

UA 1991 Age Structure

  

GB 1991 Age Structure

 

 

 

  

  

Age Structure 1991 (%)

 Urban Area

 District

 GB

0 - 4

          7.2

          7.1

          6.6

5 - 15

         13.6

         12.8

         13.5

16 - 17

          2.5

          2.3

          2.5

18 - 29

         21.8

         23.5

         18.2

30 - 44

         22.9

         21.0

         21.2

45 - Pensionable age

         18.0

         17.1

         19.3

Pension - 74

          8.7

          9.9

         11.7

75 and Over

          5.3

          6.4

          7.0

 

SOCIO-ECONOMIC

CACI Lifestyle Groups

 Urban Area

 

 GB

Wealthy Executives

 23.47

 

  8.60

Affluent Greys

  3.37

 

  7.70

Flourishing Families

 14.02

 

  8.80

Prosperous Professionals

  4.04

 

  2.20

Educated Urbanites

  3.67

 

  4.60

Aspiring Singles

  3.62

 

  3.90

Starting Out

  5.51

 

  2.50

Secure Families

 17.99

 

 15.50

Settled Surburbia

  2.37

 

  6.00

Prudent Pensioners

  2.10

 

  2.60

Asian Communities

  0.22

 

  1.60

Post-Industrial Families

  5.34

 

  4.80

Blue-collar Roots

  2.35

 

  8.00

Struggling Families

  8.06

 

 14.10

Burdened Singles

  1.36

 

  4.50

High-Rise Hardship

  0.32

 

  1.60

Inner City Adversity

  0.19

 

  2.10

Unclassified

  2.01

 

  0.30

Note:  CACI data is based on the 2001 Census, but updated annually to 2004

Source:  CACI Limited, CACI House, Kensington Village, Avonmore Road, London W14 8TS (Tel: 0800 181 851; Fax: 020 7603 5862) www.datadepot.co.uk

Urban Area Class Groupings 2001

 GB Area Class Groupings 2001

 

 

  

 

Class Groupings 2001 (%)

 Urban Area

 District

 GB

AB. Higher and intermediate managerial/administrative/professional

         29.6

 27.10

 21.70

C1. Supervisory clerical junior managerial/administrative/professional

         31.9

 31.50

 29.40

C2. Skilled manual workers

         13.3

 13.20

 15.10

D. Semi-skilled and unskilled manual workers

         14.0

 16.00

 17.20

E. On state benefit unemployed lowest grade workers

         11.2

 12.30

 16.70

Urban Area Class Groupings 1991

 GB Area Class Groupings 1991

 

 

 

Class Groupings 1991 (%)

 Urban Area

 District

 GB

I

II

III Non-manual

Manual

IV

V

Other

Econom. Inactive

Unclassified

 8.1

25.1

10.1

17.5

7.1

3.1

0.4

27.9

0.7

 

 7.1

20.6

9.8

16.8

7.4

3.9

1.0

32.4

1.0

 

 4.1

18.9

8.3

16.4

8.4

2.9

1.6

38.3

1.1

 

Car Ownership (%)

 Urban Area

 District

 GB

 

 2001

 1991

 2001

 1991

 2001

 1991

Households with no car (%)

1 Car

2 Cars +

3 Cars

4 Cars +

 Cars per Household (no. of cars)

 

 20.8

43.4

28.5

5.6

1.7

1.2

 

 25.0

44.8

30.2

N/a

N/a

1.1

 

 27.3

44.8

22.4

4.2

1.2

1.1

 

 33.2

44.6

22.2

N/a

N/a

0.9

 

 27.5

43.8

23.1

4.4

1.3

1.1

 

 33.4

43.5

23.1

N/a

N/a

0.9

 

Household Tenure (%)

 Urban Area

 District

 GB

 

 2001

 1991

 2001

 1991

 2001

 1991

Owner Occupier

Rented

Private Rented

Other Housing

 

 74.1

12.3

10.9

2.7

 

 75.1

11.4

9.0

4.5

 

 66.7

15.8

14.2

3.4

 

 67.5

15.8

12.2

4.5

 

 68.3

19.9

8.4

3.0

 

 66.4

21.4

7.1

5.1

 

 

ECONOMY

 

Employment Profile (%)

 Urban Area

 District

 GB

Note: 16-74 for 2001, but 16-64 for 1991*

 2001

 1991

 2001

 1991

 2001

 1991

Male 16 - 74 Full Time * (active)

Male 16 - 74 Part Time * (active)

Male 16 - 74 Self Employed * (active)

Male 16 - 74 Unemployed (active)

Male 16 - 74 Full-time student(active)

Male 16 - 74 Retired (inactive)

Male 16 - 74 Student (inactive)

Male 16 - 74 Looking after home (inactive)

Male 16 - 74 Permanently disabled (inactive)

Male 16 - 74 Other (inactive)

 

 59.8

2.8

11.2

2.5

3.6

8.7

6.2

0.5

2.8

1.9

 

 68.3

2.9

13.3

N/a

N/a

N/a

N/a

N/a

N/a

N/a

 

 58.5

2.9

10.3

3.0

3.8

8.3

7.0

0.6

3.2

2.3

 

 65.6

2.2

12.4

N/a

N/a

N/a

N/a

N/a

N/a

N/a

 

 49.6

4.7

11.3

4.2

2.5

12.1

4.7

1.7

6.3

2.9

 

 60.3

2.1

13.1

N/a

N/a

N/a

N/a

N/a

N/a

N/a

 

Note: 16-74 for 2001, but 16-64 for 1991*

 2001

 1991

 2001

 1991

 2001

 1991

Female 16 - 74 Full Time * (active)

Female 16 - 74 Part Time * (active)

Female 16 - 74 Self Employed * (active)

Female 16 - 74 Unemployed (active)

Female 16 - 74 Full-time student(active)

Female 16 - 74 Retired (inactive)

Female 16 - 74 Student (inactive)

Female 16 - 74 Looking after home (inactive)

Female 16 - 74 Permanently disabled (inactive)

Female 16 - 74 Other (inactive)

 

 36.8

19.9

3.6

1.7

4.2

11.9

6.2

10.6

2.4

2.7

 

 43.4

25.0

3.2

N/a

N/a

N/a

N/a

N/a

N/a

N/a

 

 37.1

17.8

3.2

2.0

4.4

11.4

7.1

10.9

2.8

3.2

 

 43.2

21.1

2.9

N/a

N/a

N/a

N/a

N/a

N/a

N/a

 

 19.8

30.0

4.3

2.5

2.8

15.5

4.6

11.7

5.1

3.6

 

 36.2

21.9

4.0

N/a

N/a

N/a

N/a

N/a

N/a

N/a

 

Note: Data marked N/a = Not Available

Claimant Count Unemployment Rate

Claimant Count Unemployment Rates (URs) are derived using the new residence-based proportions, which were introduced by ONS in January 2003. These express local area claimant count figures as a proportion of the resident working age population (females 16-59, males 16-64). The working age population figures are derived from the mid-year population estimates which are compatible with the 2001 Census. Previously URs were workplace based.

 

Claimant Count Unemployment Rates for London Boroughs supplied by GLA (excluding GB figure).

Claimant Count Unemployment Rates for all other towns currently covered and GB figures supplied by ONS.

Note: The Claimant Count Unemployment Rate measures the number of people claiming unemployment benefit

 

Claimant Count Unemployment Rate (%)

 TTWA

 

 GB

Oct-05

          1.1

 

          2.4

Jul-05

          1.1

 

          3.1

Apr-05

          1.2

 

          2.4

Jan-05

          1.3

 

          2.4

Oct-04

          1.3

 

          2.2

Jul-04

          1.2

 

          2.3

Apr-04

          1.3

 

          2.5

Jan-04

          1.5

 

          2.6

Oct-03

          1.5

 

          2.4

Jul-03

          1.5

 

          2.6

Apr-03

          1.6

 

          2.6

Jan-03

          1.5

 

          2.7

Oct-02

          1.4

 

          2.5

Jul-02

          1.3

 

          2.6

Apr-02

          1.3

 

          2.7

Jan-02

          1.2

 

          2.8

Oct-01

          1.0

 

          2.5

Jul-01

          0.9

 

          2.6

Apr-01

          0.9

 

          2.7

Jan-01

          1.0

 

          2.9

Employment by Sector

 TTWA

 District

 GB

 

 2001

 1991

 2001

 1991

 2001

 1991

Main Sectors

  

  

  

  

  

  

Manufacturing Industries

Primary Industries

Construction

Hotels & Catering (*)

Transport & Communication

Banking, Finance & Business Services

Other Services

Utilities

Public Admin & Defence

Retail (*)

 

 9.7

0.8

6.7

3.8

8.8

27.1

20.8

1.2

4.7

16.5

 

 13.5

2.8

3.0

*26.3

6.6

18.9

28.4

N/a

N/a

*13.5

 

 9.0

0.8

6.5

4.3

9.0

27.2

20.8

1.2

4.7

16.3

 

 17.9

2.2

3.6

*26.7

5.3

16.9

27.4

N/a

N/a

*13.9

 

 14.8

1.9

6.8

4.8

7.0

17.5

23.9

0.8

5.8

16.6

 

 21.2

3.3

4.5

*21.5

6.1

12.1

31.2

N/a

N/a

*10.7

 

Note I: Data marked N/a = Not Available

(*) Note II: % for 1991 not directly comparable

(*) Note III: for further explanation of non-comparable sectors, see Notes at end of Report

Main Employers

Company Name

 Size/Staff Number

 Activity

Reading Borough Council

 5500

 Public Administration

Reading University

 5000

 University

Prudential Assurance

 4000

 Insurance

Royal Berkshire & Battle Hospital NHS Trust

 3500

 Healthcare

Royal Mail

 2500

 Postal Service

Compaq Computers

 2000

 Electronic Equipment

Foster Wheeler

 1950

 Engineering

BG (HQ)

 1500

 Exploration of Gas

Mircrosoft (HQ)

 1100

 Computer Software

Savacentre

 1100

 General Stores

Thames Water Utilities

 1050

 Water Supply

Oracle Corporation (HQ)

 1000

 Computer Industry

Heelas (John Lewis Partnership)

 900

 Retail

ICL

 840

 IT Services

Scottish Courage Brewing

 700

 Brewing

Gillette (UK)

 600

 Household goods manufacturing

Tesco Stores

 560

 Supermarket

Energis

 550

 Telecommunications

Racal Telecom (HQ)

 500

 Telecommunications

Sir Alexander Gibb

 500

 Engineering

Source: 

 Reading Borough Council 

Note:

 This is a guide to the main employers, from information available - in some cases, no staff numbers are given. Where possible, a maximum of 20 employers are shown

COMMERCIAL PROPERTY

Guide to Prime Rents

Offices

 -Jul 05

 £  23.50 psf

 

 -Jul 04

 £  24.50 psf

 

 -Jul 03

 £  24.00 psf

 

 -May 02

 £  27.00 psf

 

 -Jan 01

 £  30.20 psf

 

 -Jul 00

 £  30.00 psf

 

 -Jul 99

 £  28.00 psf

 

 -Jul 98

 £  26.00 psf

 

 -Jul 97

 £  22.00 psf

 

 -Dec 96

 £  21.00 psf

Offices Chart:

 

 

Source

 Office Rental data is supplied by King Sturge, 7 Stratford Place, London, W1C 1ST (Tel: 020 7493 4933; Fax: 020 7499 0569) www.kingsturge.com

Note:

 Data is for hypothetical prime rents for Grade A office space

 

 

Retail ZA

 -Jun 05

 £ 230.00 psf

 

 -Jun 04

 £ 230.00 psf

 

 -Jun 03

 £ 225.00 psf

 

 -Jun 02

 £ 225.00 psf

 

 -Jun 01

 £ 225.00 psf

 

 -Jun 00

 £ 220.00 psf

 

 -Jun 99

 £ 220.00 psf

 

 -Jun 98

 £ 200.00 psf

 

 -Jun 97

 £ 175.00 psf

 

 -Jun 96

 £ 160.00 psf

 

 -Jun 95

 £ 155.00 psf

 

 -Jun 94

 £ 155.00 psf

 

 -Jun 93

 £ 150.00 psf

 

 -Jun 92

 £ 150.00 psf

 

 -Jun 91

 £ 150.00 psf

 

 -Jun 90

 £ 150.00 psf

 

 -Jun 89

 £ 150.00 psf

 

 -Jun 88

 £ 120.00 psf

 

 -Jun 87

 £ 115.00 psf

Retail ZA Chart:

 

 

Source

 Retail Zone A Rental data is supplied by Colliers CRE, 9 Marylebone Lane, London W1U 1HL (Tel 020 7935 4499; Fax 020 7409 3124) www.collierscre.com

 

Note:

 These retail rents are based upon Colliers CRE's opinion of open market Zone A rents. The rental values relate to a hypothetical shop unit of optimum size and configuration in the prime pitch and have been arrived at by adopting zone sizes standard for the location. Also refer to Notes at the end of this report.

   

 

 

 

Industrial

 -Dec 04

 £   9.75 psf

 

 -Dec 03

 £   9.75 psf

 

 -Dec 02

 £   9.00 psf

 

 -Dec 01

 £   9.00 psf

 

 -Dec 00

 £   8.00 psf

 

 -Dec 99

 £   8.00 psf

 

 -Dec 98

 £   7.50 psf

 

 -Dec 97

 £   7.00 psf

 

 -Dec 96

 £   6.75 psf

 

 -Dec 95

 £   6.25 psf

 

 -Dec 94

 £   6.50 psf

 

 -Dec 93

 £   6.75 psf

 

 -Dec 92

 £   7.00 psf

 

 -Dec 91

 £   7.25 psf

 

 -Dec 90

 £   7.25 psf

Industrial Chart:

 

 

Source:

 Industrial Rental data is supplied by GVA Grimley, 10 Stratton Street, London W1J 8JR (Tel 0870 900 8990) www.gvagrimley.co.uk

 

 

 

RESIDENTIAL PROPERTY

 

 

 New dwellings

 Secondhand dwellings

Date

 2 Bed Flat

 2 Bed Terrace

 3 Bed Semi-Det

 Inter War Semi-Det

 Post 60s Detached

 Post 60s Flat

Jul 05

 n/a

 n/a

 n/a

 195,000

 320,000

 135,000

Jan 05

 n/a

 n/a

 n/a

 185,000

 320,000

 135,000

Jul 04

 n/a

 n/a

 n/a

 190,000

 325,000

 135,000

Jan 04

 n/a

 n/a

 n/a

 185,000

 300,000

 135,000

Oct 03

 n/a

 n/a

 n/a

 180,000

 290,000

 130,000

Apr 03

 n/a

 n/a

 n/a

 185,000

 290,000

 130,000

Oct 02

 n/a

 n/a

 n/a

 187,000

 290,000

 130,000

Apr 02

 n/a

 n/a

 n/a

 170,000

 265,000

 120,000

Oct 01

 n/a

 n/a

 n/a

 165,000

 260,000

 115,000

Apr 01

 140,000

 123,000

 165,000

 145,000

 215,000

 90,000

Oct 00

 75,000

 92,000

 118,000

 115,000

 180,000

 68,000

Apr 00

 75,000

 92,000

 118,000

 115,000

 180,000

 68,000

Oct 99

 75,000

 85,000

 115,000

 105,000

 175,000

 68,000

Apr 99

 75,000

 85,000

 115,000

 105,000

 175,000

 62,000

Oct 98

 70,000

 80,000

 100,000

 80,000

 165,000

 60,000

Apr 98

 65,000

 75,000

 100,000

 69,000

 145,000

 50,000

 

Source:

 Valuation Office Agency from their Property Market Reports (PMRs)

Note:

 Minimum prices are quoted above from the range given in the PMRs up to Apr 2001.

From Oct 2001 onwards, only 'average' prices will be available, so not directly comparable and explains why graphs can show sharp change between Apr and Oct 2001.

For New Dwellings from Oct 2001 onwards, PMRs no longer provide prices

 

Residential Property Chart:

 

 

RETAILING

 

Chart of Number of Requirements by Date

 

 

Retail Demand ( extracted from Retail FOCUS)

No. of Requirements

 Ranking (1st highest)

 Date

171

 11

 Oct 05

168

 11

 Apr 05

163

 11

 Oct 04

164

 9

 Apr 04

176

 6

 Oct 03

160

 10

 Apr 03

172

 10

 Oct 02

172

 10

 Apr 02

143

 12

 Oct 01

125

 15

 Apr 01

122

 14

 Oct 00

129

 14

 Apr 00

121

 19

 Oct 99

142

 12

 Apr 99

139

 9

 Oct 98

135

 10

 Apr 98

117

 19

 Oct 97

102

 17

 Apr 97

108

 10

 Nov 96

92

 14

 Apr 96

95

 13

 Jul 95

86

 11

 Feb 95

78

 13

 Jun 94

83

 6

 Jan 94

83

 5

 Jun 93

71

 11

 Aug 92

81

 10

 Oct 91

113

 5

 Feb 91

 

 Top 20 Retailers  

 

 Top 20 Retailers Present in Town Centre  

 

75% of top 20 Retailers present

 

Rank

 Retailer

1

 BOOTS

2

 MARKS AND SPENCERS

3

 ARGOS

4

 WOOLWORTHS

5

 DEBENHAMS

6

 JOHN LEWIS

7

 WH SMITH

8

 BHS

9

 NEXT

11

 SUPERDRUG

16

 NE